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What is Pinterest Ads?

Pinterest Ads is an advertising platform that enables enterprises to reach potential customers through visually engaging, targeted content. Large companies benefit from using Pinterest Ads to increase brand awareness, drive website traffic, and generate leads by leveraging the platform's unique user base and visual appeal. Pinterest Ads allows businesses to create and manage ad campaigns, track performance, and optimize their advertising strategy to maximize ROI.

What is Looker?

Looker is a powerful data analytics and visualization platform designed for enterprise companies. With Looker, businesses can easily explore, analyze, and visualize complex data sets, unlocking valuable insights and making data-driven decisions. Looker enables teams to create custom dashboards, reports, and visualizations, providing a clear, comprehensive view of their data. The platform's flexibility and scalability make it an ideal solution for companies looking to centralize their data and streamline their analytics processes.

Connecting Pinterest Ads to Looker

Connecting Pinterest Ads to Looker can be achieved through several methods:

  • Use the native Pinterest Ads API to retrieve data and import it directly into Looker. This method requires programming knowledge and can be time-consuming, but offers a high level of customization.
  • Employ a third-party data connector or integration platform to streamline the process. These tools often provide pre-built connectors, simplifying the data extraction and import process.
  • Manually export data from Pinterest Ads and import it into Looker using CSV files. This method is less efficient and prone to errors, but can be a viable option for smaller data sets or infrequent updates.
  • Consider using Improvado, a comprehensive marketing analytics platform that can automatically extract and load data from Pinterest Ads to Looker, simplifying the process and ensuring accurate, up-to-date data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Pinterest Ads to Looker with Improvado

Improvado is the ideal solution for connecting Pinterest Ads to Looker. With its advanced data extraction capabilities, Improvado can automatically pull metrics and dimensions from Pinterest Ads and seamlessly load them into Looker. This eliminates the need for manual data exports or complex API integrations, saving time and reducing the risk of errors.

Additionally, Improvado offers a high level of customization and scalability, ensuring the solution can adapt to the unique needs of enterprise companies. With its ability to handle large volumes of data and centralize marketing and sales data from multiple sources, Improvado provides a comprehensive solution that simplifies data management and analysis.

Summary of connection Pinterest Ads to Looker

In summary, connecting Pinterest Ads and Looker can unlock valuable insights and streamline marketing analytics processes. Improvado is the ideal solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data with Improvado, businesses can gain a comprehensive view of their data and make informed, data-driven decisions. To learn more about how Improvado can help your enterprise company, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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