Connect Mailjet Mail to Looker Automatically

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What is Mailjet Mail?

Mailjet Mail is a powerful email marketing and transactional email service, designed to facilitate seamless communication for large enterprises. By leveraging Mailjet Mail, businesses can create, send, and track marketing campaigns and transactional emails, benefiting from streamlined workflows, personalization tools, and advanced analytics. This enables companies to enhance their customer engagement and drive better results from their email marketing efforts.

What is Looker?

Looker is a modern data platform that provides businesses with the tools they need to access, analyze, and visualize their data. Designed specifically for large enterprises, Looker offers a wide range of benefits, including customizable data dashboards, real-time insights, and the ability to integrate with various data sources. With Looker, organizations can make data-driven decisions more efficiently, optimizing their operations and boosting overall performance.

Connecting Mailjet Mail to Looker

To connect Mailjet Mail to Looker, follow these steps:

  • First, you'll need to gather the necessary API keys and credentials from Mailjet Mail. This typically includes an API Key, Secret Key, and a valid Mailjet Mail account.
  • Next, in Looker, create a new connection by navigating to the Admin panel and selecting "Connections."
  • Choose "Custom" as the connection type, and configure the connection settings, such as the Mailjet Mail API endpoint and authentication details.
  • Once the connection is configured, you'll need to create a new LookML project in Looker to build your data models and visualizations. This involves creating a new project, defining your data models, and specifying the dimensions and measures you'd like to visualize.
  • With the data models in place, you can now create custom dashboards and visualizations in Looker using the data from your Mailjet Mail account.
  • Alternatively, instead of following these manual steps, you can use Improvado, an advanced marketing analytics platform that simplifies the process of connecting Mailjet Mail to Looker. With Improvado, you can easily extract and load your Mailjet Mail data into Looker, saving time and reducing the risk of errors.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
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Connecting Mailjet Mail to Looker with Improvado

Improvado is the best solution to connect Mailjet Mail to Looker for several reasons. First, it offers a complete data pipeline, covering data extraction, transformation, normalization, and visualization. This means that you don't have to worry about manually connecting and configuring the data sources, as Improvado automates the entire process for you. Additionally, Improvado provides an extensive list of metrics and dimensions that can be automatically extracted from Mailjet Mail, ensuring you have access to all the data you need for your analysis.

Furthermore, Improvado offers a high level of customization and scalability, allowing you to tailor the platform to your precise requirements. Whether you need to process large volumes of data or integrate with other marketing and sales data sources, Improvado provides a flexible solution that can grow with your business. Finally, Improvado's exceptional customer support means that you can rely on expert assistance whenever you need it, ensuring a smooth and efficient experience.

Summary of connection Mailjet Mail to Looker

In summary, connecting Mailjet Mail and Looker is an excellent way to unlock valuable insights from your email marketing data. By leveraging Improvado's advanced marketing analytics platform, you can simplify the process of connecting these two powerful tools, benefiting from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado enables you to centralize your marketing and sales data, providing a comprehensive view of your business performance. To learn more about how Improvado can help you connect Mailjet Mail to Looker, book a call with one of our experts today.

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Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
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