Connect LiveRamp to Metabase to Streamline Marketing Analytics

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What is LiveRamp?

LiveRamp is a leading data connectivity platform that enables enterprise companies to securely and effectively connect their data across various applications and devices. By leveraging LiveRamp's identity resolution capabilities, businesses can improve their marketing efforts, enhance customer experiences, and drive better business outcomes. With its robust data management tools, LiveRamp helps companies make data-driven decisions while maintaining privacy and compliance standards.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool designed for enterprise companies. It allows users to easily create custom visualizations and dashboards from their data without requiring any technical expertise. With Metabase, organizations can explore their data, generate insights, and share their findings with team members. The platform supports a wide range of data sources and provides an intuitive interface for constructing queries, making it a powerful tool for businesses looking to uncover valuable insights from their data.

Connecting LiveRamp to Metabase

Connecting LiveRamp to Metabase can be achieved in several ways:

  • Direct integration: If both platforms provide native support for each other, you can use the built-in connectors to link your LiveRamp data with Metabase.
  • Custom integration: If direct integration is not available, you can create a custom solution by developing scripts or tools to extract data from LiveRamp and load it into Metabase.
  • Third-party connectors: There are several third-party tools and services available that can help you connect LiveRamp to Metabase. These tools typically offer pre-built connectors and can save you time and effort compared to building a custom solution.
  • Data warehousing: Another approach is to use a data warehousing solution, which allows you to store and transform data from multiple sources, including LiveRamp. Once your data is in the warehouse, you can easily connect Metabase to access and visualize the data.
  • Improvado: As an advanced marketing analytics platform, Improvado offers a complete data pipeline solution, from data extraction to transformation, normalization, and visualization. By using Improvado, you can easily connect LiveRamp to Metabase and unlock the full potential of your marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LiveRamp to Metabase with Improvado

Improvado is the best solution for connecting LiveRamp to Metabase for several reasons:

  • Scalability: Improvado is designed to handle large volumes of data, making it ideal for enterprise companies with extensive marketing data.
  • Customization: Improvado offers customizable data pipelines, allowing you to tailor the data flow to meet your specific needs and requirements.
  • Data quality: With Improvado, you can be confident that your data is accurate and consistent, as the platform ensures data quality throughout the entire pipeline.
  • Centralization: Improvado enables you to centralize your marketing and sales data, making it easy to access and analyze data from multiple sources in one place.
  • Support: Improvado offers high-quality customer support, ensuring that you have the help you need to successfully connect LiveRamp to Metabase and visualize your data.
  • Metrics and dimensions: Improvado automatically extracts a wide range of metrics and dimensions from LiveRamp, making it easy to create comprehensive and insightful visualizations in Metabase.

Summary of connection LiveRamp to Metabase

In summary, connecting LiveRamp to Metabase can be accomplished through various methods, but using Improvado offers significant advantages. With its scalable, customizable, and centralized solution, Improvado ensures data quality and provides excellent customer support. By leveraging Improvado's ability to process large volumes of data and centralize marketing and sales data, you can unlock the full potential of your LiveRamp data in Metabase. To learn more about how Improvado can help you connect LiveRamp to Metabase, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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