Klipfolio vs. Cyfe - An Accurate Comparison of Marketing Analytics Tools

Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Klipfolio

Klipfolio is a cloud-based tool that allows you to visualize your data using a dashboarding tool. As a simple (yet extensive) dashboard tool, it allows you to link marketing and sales data sources using API integrations. As such, Klipfolio transforms and projects your data in a way that is easy to understand, track, and relate to your KPIs. Additionally, using their real-time feature, you can view data over time, allowing you to make historical comparisons to assess your business’ progress.

Cyfe

Cyfe is a cloud-based, all-in-one application that helps users monitor and visualize a wide range of business intelligence data (social media analytics, sales reports, support, etc.) from one dashboard. It provides prebuilt, customizable dashboard templates and widgets to help users pull data from well-known data services, like Google, Salesforce, Facebook, Zendesk, and more.

Features comparison

Approach

Marketing sources

Builds New APIs for Customers on Request

Create custom metrics and reports you need for existing connectors

Change configurations after the first setup

Ability to integrate Business Data

How often data sync

Connects to data warehouses? Data lakes?

Data normalization framework

Doesn't require tech resources from your side to maintain the database

Predictable pricing that scales

Professional Services Available for What You Don’t Have In House

Support SLA

Improvado

Enterprise-wide data platform

300+ data sources

Yes

Create custom metrics and reports you need for existing connectors

Yes

How often data sync

Yes / Yes

Data normalization framework

Doesn't require tech resources from your side to maintain the database

Yes

Yes | Enterprise SLA

Klipfolio

BI platform

100+ data sources

No / No

Pricing starts at $142.00 per month

Cyfe

Business intelligence tool for creating custom dashboards

100 integrations

No / No

Pricing starts at $29.00 per month

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Klipfolio

Klipfolio claims to provide connectors for virtually any data source in the cloud or on-premises. It provides a library of over 500 connectors on its website and allows users to connect to any unlisted data source via its REST/URL API.

Cyfe

Cyfe provides over 100 widget integrations and 250 metrics for data visualization, allowing users to pull data from popular data sources, like Google and Salesforce. Cyfe also includes custom widgets libraries to help users connect to data sources not already covered in their integrations library.

Transformations

Klipfolio

Cyfe

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Klipfolio

Klipfolio provides customer support primarily via a ticketing system. The platform also provides a community forum for its users. Documentation comes in the form of a knowledge base, webinars, blogs, and developer API documents.

Cyfe

Cyfe currently only provides ticket and email support for all its customers. There isn’t any known phone support made available by the company. However, it has a knowledge base, where it provides information and guidelines for users and prospects.