Alternatives and Competitors of Klipfolio: The 2023 List

Klipfolio is a powerful analytics solution marketers use for reporting, dashboarding, and exploring metrics. However, the current market is full of Klipfolio alternatives that offer unique features, services, metrics, report types, and more.

If you're already using Klipfolio or searching for alternatives, you've landed in the right place. This article highlights the platform's strengths and weaknesses and lists the most prominent Klipfolio alternatives. If you're in a rush, we've compiled a short list of the best Klipfolio alternatives:

Improvado.io: An enterprise-grade ETL revenue data platform designed specifically for marketing and sales data.
Domo: A cloud-based data integration platform with a large number of integrations and a steep learning curve.
Funnel.io: An end-to-end data tracking and analytics platform best suited for small and mid-size brands.
Datorama: A cloud-based data platform with solid visualization capabilities for marketers familiar with SQL.
Supermetrics: A marketing data platform for small businesses with a moderate ad spend using a few marketing channels.

Klipfolio

What is Klipfolio?

Klipfolio is a cloud-based business intelligence solution that lets users connect a variety of data sources to create stunning data visualizations and make data-driven decisions. Marketers can visualize their data with the company’s PowerMetricks, which offers single-click visualizations and data exploration.

Who should use Klipfolio?

The BI tool is designed for those with no data warehousing experience or IT knowledge, providing a library of pre-built visualizations, dashboards, and reports. Courses and live support are offered to help users as well. Even with the support, however, Klipfolio is known particularly for having a learning curve.

Pros:

Integrates with more than 100 integrates with 145 tools
Customization, including data sources, dashboards, and visualizations
Library of pre-built visualizations and dashboards

Cons:

Steep learning curve to fully utilize the many features
Dashboard and reports can sometimes take a while to load
Technical knowledge may be needed for beyond pre-built options

How much does klipfolio cost?

Klipfolio offers three off-the-shelf plans and one custom plan to adjust the software to each client’s needs. The company offers a free plan that is suitable for evaluation purposes. With the most popular, Plus plan, businesses get 5 user accounts, 10 data sources to connect, unlimited metrics and dashboards, and data refresh every hour for $99/month. As for the Pro plan, it includes 10 user accounts, 20 data connectors, 15 minute data refresh for $249/month.

Integrations

Klipfolio has 100+ integrations.

Compared to Klipfolio’s competitors, this platform may have some disadvantages. Keep reading to see a detailed comparison between leading Klipfolio alternatives like Improvado, Domo, Funnel.io, Datorama, and Supermetrics.

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Improvado

What is Improvado?

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Who should use Improvado?

Improvado is the best Klipfolio alternative for analysts who are looking to collect data from all their marketing platforms in one place. You can choose to view your data inside the Improvado dashboard or pipe it into a data warehouse or visualization tool of your choice like Tableau, Looker, Excel etc. Brands, agencies and universities all love using Improvado because it has saved them thousands of hours of manual reporting time and millions of dollars in wasted marketing spend.

The integrations run deep, pulling in granular data from the keyword and ad level, to allow you to see the complete picture and even view ad creatives from within your dashboard. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes (You don’t need to know SQL like you do for other platforms).

‍Improvado provides customer service reps included in every package who are highly attentive. A representative will work with you to customize dashboards and integrations to ensure that you're visualizing the data in exactly the way you need it.

Pros:

Full support with a customer service rep included
Marketing integrations are deep and granular, so you can see data at the keyword or ad level
Ability to create custom metrics and map data across platforms
Great for brands managing spend across multiple digital marketing channels
Great for ad agencies managing campaigns for multiple clients
View ad creatives from within your dashboard -- This feature is super helpful and I have not seen it offered anywhere else!
Aggregate all your marketing data into one place, in real time.
Reduce manual reporting time by 90%.
No developers needed.
Plug and play
Completely customizable and will build out any custom integration

Cons:

Some of the more granular features can be a bit complicated, but support is great about walking users through them.
In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Integrations

Improvado has 500+ Integrations. Besides, Improvado provides custom data connectors that can be integrated into your data infrastructure on your request. Here you can find a full list of Improvado’s integrations.

Improvado vs. Klipfolio

When choosing between Improvado and Klipfolio it’s important to see a comparison of each software’s strong and weak sides.

Klipfolio is a hard-to-master tool. It requires its users to be tech-savvy and knowledgeable in SQL queries. Improvado, in its turn, handles all SQL queries in the background. Users get a convenient UI and can jumpstart marketing analysis right after the integration.
Klipfolio marketing dashboards haven’t been optimized the best way and may take a while to load. This drawback may irritate users and ruin their experience with the system. Improvado, in its turn, offers seamless integration with business intelligence tools.
Klipfolio offers 100+ data sources for integration. It’s a reasonable number of sources, however, it doesn’t cover all marketing connectors available on the market. Improvado offers 200+ connectors that include the most narrowly focused sources for the most sophisticated advertisers.

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Domo

What is Domo?

Domo is a cloud-based BI Klipfolio alternative tool specializing in aggregating data and creating data visualizations.

Who should use Domo?

Domo is a BI software best for enterprise companies, as it’s a non-marketing specific, company-wide solution that creates executive-level dashboards. For specifically marketing data, the platform lacks a bit of what other tools, such as Improvado and Klipfolio, offer in terms of aggregation and visualization.

‍Pros:

Provides over 500 data connectors across the company, including marketing, operations, IT, Human Resources, and Finance
Can view data in real-time in one dashboard
IT department isn’t needed to implement the software

Cons:

Can only view data on the dashboard, no ability to export it and view it elsewhere
Professional services needed to get the reports up and running initially
Additional professional service fees associated with on-boarding and training
No database provided
Not focused specifically on marketing, so marketing integrations are limited
Once your data is in Domo, they own it. If you stop working with them, you lose that data.
Can be cost prohibitive for many businesses
Lack of improvement

Integrations

Domo offers more than 50 marketing integrations.

Domo Pricing

Pricing for Domo is based on an annual subscription and you will need to contact the company for details. A 30-day free trial is offered.

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Funnel.io

‍What is Funnel.io?

Funnel.io is a noteworthy Klipfolio competitor. Basically, it’s a data aggregation tool for marketing analytics that is able to integrate with a wide variety of advertising and marketing platforms.

Who should use Funnel.io?

‍Funnel.io is good for early-stage companies and small business owners because the platform can be used on a monthly basis. Users are charged based on their ad spend. While at the beginning this is great, the cost to use Funnel.io increases as the company grows, while the integration depth remains limited. ‍While the Funnel.io boasts that it features 395 data source connections, those integrations aren’t typically as granular as a marketer may need.

The main draw of Funnel.io is that the analytics platform is self-serve and basic. This can also be a drawback, however, if you need help from a customer success manager, which isn’t included with the basic price level.

Pros:

395 data source integrations
Large amount of flexibility with visualization widgets, with many chart and graph options
Can export data

Cons:

Steep learning curve for creating/using data transformations
No direct Tableau integration. Data has to be uploaded to a data warehouse first.
Difficult to pull granular data, such as ad set level for Facebook or information about Sessions and Users from Google Analytics.
No reporting for attribution
Users can’t create custom metrics.
Difficult to add multiple accounts to one report. For example, If you’re an ad agency and want to view multiple Facebook Ad accounts in a single report, you may run into some issues doing so.
No control over when API updates for channels
Some difficulties for users with matching sources to dimensions.

Funnel.io Pricing

Pricing for Funneli.io is charged on a month-to-month basis, starting with the Standard plan at $299/month. There is an additional fee every month for each additional destination you connect your data to, which can add up quickly.

Funnel.io Integrations

The company claims to have 395 data sources.

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Datorama

What is Datorama?

Datorama is a business intelligence and analytics platform with a goal of helping marketers bring their data from multiple platforms into a single destination. As a well-known Klipfolio competitor, Datorama provides a range of solutions for optimizing marketing data operations.

Who should use Datorama?

Datorama is best for teams with engineering resources or highly technical marketing teams as SQL knowledge is needed to effectively use the software.

While the software is complex and technical, there is a specific focus on the marketing dilemma and the company claims to feature every possible integration, including some that don’t offer API connections (which can be seen as questionable).

An implementation engineer familiar with the coding language of Datorama is needed to get the software set up properly due to the difficulty of use. However, once it’s set up, Datorama is a powerful tool.

The BI tool may be too expensive for some businesses and customer service representative are only available to customers on the premium level.

Pros:

Powerful visualization capabilities
Claims to have 400 marketing integrations (*but it's impossible to find a list anywhere on their site)

Cons:

Steep learning curve due to being time consuming and not very intuitive
Users can only view data through the Datorama dashboard. There’s no ability to export it, save it as a file, or view it in any other BI tool.
Users are charged by lines of data, which can be very cost prohibitive if running numerous campaigns.
Difficulty with setting up new campaigns or making changes without assistance from an implementation engineer
Confusing naming conventions
Up charge for access to a customer service rep
Separate service needed for database solution
Comparison across channels is limited and sometimes tricky

Datorama Pricing

Pricing is based on lines of data. If you have multiple campaigns running, this can get fairly expensive.

Datorama Integrations

Datorama boasts it has 400 marketing integrations, but there’s no list available on their website.

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Supermetrics

What is Supermetrics?

Supermetrics is a rather simple Klipfolio alternative and basic data extraction platform that helps marketers pull analytics, PPC, SEO, and social data into a single place for analysis and reporting.

Who should use Supermetrics?

Supermetrics is best for startups that primarily use Google Analytics, Adwords, and Facebook. The platform basically only pulls data from its limited list of integrations into either Google Data Studio or Google Sheets.

Pros:

It’s a good tool for extracting granular data from Google Analytics, Adwords, and Facebook.
Cheapest option

Cons:

Initial setup can have its difficulties.
They have had problems with data accuracy.
No data transformation capabilities
Data transformations aren’t offered. Data can’t be mapped together across platforms.
No data visualizations offered.
Pricing starts at only $19/month, but product offering is fairly rudimentary.
Lacking many of the integrations with BI tools that competitors offer. Data can only be sent to Google Data Studio or Google Sheets
Limited rows of data with Google Sheet available so you may get capped out if exporting too many lines of data
On top of the Google Sheets, users have to run their own queries
They have 40+ integrations, but most are very basic with no access to more granular data
No database solution is offered.

Supermetrics Pricing

Supermetrics is the cheapest solution by a mile, starting at $19/month, however, their product offering is quite rudimentary.

‍There are several plans available that vary based on where you plan to send your data. The cost for Supermetrics can add up fairly quickly if add-ons need to be purchased.

Supermetrics Integrations

The company has more than 40 integrations.

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Conclusion

If you’re looking for a business intelligence solution to aggregate all of your data into a single platform and create stunning data visualizations, be sure to carefully review this list, comparing Klipfolio, Improvado, Domo, Datorama, Funnel.io, and Supermetrics. Each Klipfolio alternative has its own upsides and downsides that should be considered during the analysis. From integrations to ease of use to customization, there’s plenty to consider.

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