Alternatives and Competitors of Grow: The 2023 List

During data analysis, you may waste up to 50 hours each week manually collecting all of your data across numerous sources and campaigns. Fortunately,

Grow and other alternatives and competitors have a solution for you -- offering data aggregation in real time and delivering it to just one platform.

Not all data aggregation tools are the same, however. Below is a comparison of other companies you may have heard of in the data analysis space and how they are different: Grow, Improvado, AdStage, Domo, Sisense, and Looker

Improvado

What is Improvado?

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Who should use Improvado?

Improvado is best for marketing and analytics leaders who are looking to collect data from all their marketing platforms in one place. You can choose to view your data inside the Improvado dashboard or pipe it into a data warehouse or visualization tool of your choice like Tableau, Looker, Excel etc. Brands, agencies and universities all love using Improvado because it has saved them thousands of hours of manual reporting time and millions of dollars in wasted marketing spend.

The integrations run deep, pulling in granular data from the keyword and ad level, to allow you to see the complete picture and even view ad creatives from within your dashboard. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes (You don’t need to know SQL like you do for other platforms).

Improvado provides customer service reps included in every package who are highly attentive. A representative will work with you to customize dashboards and integrations to ensure that you're visualizing the data in exactly the way you need it.

Pros:

Full support with a customer service rep included
Marketing integrations are deep and granular, so you can see data at the keyword or ad level
Ability to create custom metrics and map data across platforms
Great for brands managing spend across multiple digital marketing channels
Great for ad agencies managing campaigns for multiple clients
View ad creatives from within your dashboard -- This feature is super helpful and I have not seen it offered anywhere else!
Aggregate all your marketing data into one place, in real time.
Reduce manual reporting time by 90%.
No developers needed.
Plug and play
Completely customizable and will build out any custom integration

Cons:

Some of the more granular features can be a bit complicated, but support is great about walking users through them.
In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call.

Improvado Integrations

Improvado has 500+ integrations and growing. Don’t see the integration you need? They will build out custom integrations for any data source you request.

Video

https://youtu.be/N3aDN0_V9rI

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Grow

What is Grow?

Grow is a BI tool that lets users aggregate their business data from many different data sources for real-time analysis.

Who should use Grow?

Grow is best for businesses that require easy access to their data from numerous sources for analysis in real time, including sources such as SaaS applications, databases, and spreadsheets. The platform provides users with a way to create customized dashboards and provides custom support with no assistance needed from a developer. For those without knowledge of SQL, however, there can be a slight learning curve, but pre-built reports are available as an easier option.

Pros:

Data can be viewed in real time
Boasts more than 150 integrations

Cons:

Slight learning curve if you aren’t familiar with SQL
Data isn’t that granular
Platform can be buggy or slow at times

Grow Pricing

Pricing for Grow is on a custom basis, so you will have to contact the company to get any pricing details.

Grow Integrations

Grow provides 150+ integrations.

Video

https://youtu.be/dI-QI8EI1VM

Adstage

What is AdStage?

The data aggregation and reporting platform helps marketers and agencies analyze their campaign performance across multiple sites. AdStage gathers campaign data from many sources and brings into a single destination.

Who should use AdStage?

AdStage is designed for marketers and marketing agencies managing multiple paid ad campaigns across several sources, such as Facebook, Twitter, or AdWords. The platform make it easy for marketers to view all of their advertising data to better optimize their ads.

Pros:

Good customer support
Simple and clean data dashboard
You can use folders to organize similar campaigns

Cons:

May need to occasionally reconnect sources
Not all platform areas are intuitive
Lacks several extra features that competitors offer
Can’t create custom classifications

AdStage Pricing

AdStage offers several different plans for customers, starting at $149/month. The company offers a 14-day free trial as well.

Video

https://youtu.be/1TC5YK10qxc

Domo

What is Domo?

Domo is a data visualization and BI platform that is designed to be used company-wide, and not focused specifically on marketing.

Who should use Domo?

Domo is best for enterprise companies looking for business intelligence software that can be used company-wide for creating executive level dashboards. The BI and data visualization platform perhaps isn’t the best choice for data aggregation and visualization for specifically marketing data, and the limited available marketing integrations don’t run very deep with their data.

Domo may also be slightly too expensive for businesses looking for a tool only for marketing needs.

‍Pros:

Offers 500+ data connectors across Sales, Marketing, Finance, Operations, IT, and HR
IT department assistance with implementation isn’t needed
Ability to view real-time data in a single dashboard

Cons:

Professional services required to get initial reports up and running
Additional professional service fees for platform onboarding and training
Limited marketing integrations since not specifically focused on marketing
Completely cloud-based, which causes limitations if most data is stored on-site
Can only view data on the Domo dashboard
Database isn’t provided
If you stop working with Domo, you lose the data in the platform
Cost prohibitive for many companies

Domo Pricing

Domo pricing is by a yearly subscription, with pricing varying based on the number of users who need access. A 30-day free trial is also offered.

Domo Marketing Integrations

Domo provides over 50 marketing integrations.

Video

https://youtu.be/N3aDN0_V9rI

Sisense

What is Sisense?

Sisense is a BI tool for data transformation and data visualization with the creation of interactive reports. Its data visualization features allow marketers to easily create dashboards, charts, and other visualizations through the drag-and-drop functionality, as well as mash up multiple data sources.

Who should use Sisense?

Sisense is best for companies wanting complete visibility into their data with minimal IT assistance The business intelligence tool helps businesses gain actionable insights that help them make informed, data-driven decisions.

Pros:

Variety of widgets, including graphs, charts, and gauges
Drag-and-drop data dashboard
Ability to gather data from multiple data sources

Cons:

Slight learning curve with some features
Lacking some dashboard flexibility
Sometimes images don’t look as good after exporting
Limitations with data sorting
Less customization with the drag-and-drop dashboard

Pricing

Pricing for Sisense is custom based on business needs, so you will need to contact the company for a quote.

Integrations

Sisense has over 100 data connectors.

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Video

https://youtu.be/tof6FL05NlU

Looker

What is Looker?

Looker is a BI and data visualization platform that uses the “fastest and most recent” analytic databases to provide users with real-time data results. The tool allows for the creation and customization of an array of interactive visualization from a variety of charts and graphs.

Here you can find Looker vs Tableau comparison

Who should use Looker?

The business intelligence software is good for teams looking for a tool provides abundant data insights from numerous sources represented visually and a platform that’s easy to use.

Pros:

Custom install options
Very intuitive
Integrates with many big data platforms and databases

Cons:

With simplicity comes lack of flexibility
Without an external tool, getting your marketing data into Looker is a very manual process
Large dashboards can take awhile to load

Pricing

Pricing for Looker is done on a custom basis, so you will need to contact the company for a price quote.

Integrations

Looker offers more than 50 data sources.

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Video

https://youtu.be/Np4FYh5S1_4

Conclusion

Determining the right tool for data aggregation to help you track all of your marketing data is essential. Choosing one that is intuitive, integrates well, saves you time, and offers excellent customer support will help you be successful. Take a close look at Grow, Improvado, AdStage, Domo, Sisense, and Looker to determine which one meets your needs.

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