Connect Google My Business to Looker for Real-Time Data Flow

Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. Large enterprises benefit from using Google My Business as it helps them maintain accurate business information, engage with customers, and monitor insights about their online performance. By utilizing this service, enterprises can boost their visibility, increase customer engagement, and enhance their local search rankings.

Looker is a powerful business intelligence (BI) and data analytics platform that enables organizations to explore, analyze, and visualize their data. As an enterprise-level solution, Looker offers a wide range of features, including customizable dashboards, advanced data modeling, and seamless integration with various data sources. By using Looker, enterprises can make data-driven decisions, improve operational efficiency, and gain a competitive edge in their industry.

Connecting Google My Business to Looker can be done through various methods:

• Using Google API: Leverage Google's API to extract data from Google My Business and load it into Looker. This method requires technical expertise in dealing with APIs and data transformation.
• Developing a custom solution: Build a custom integration between Google My Business and Looker by writing code to connect, extract, transform, and load data from one platform to the other. This method requires extensive development resources and ongoing maintenance.
• Third-party connectors: Utilize a third-party data connector solution to link Google My Business and Looker. These connectors typically offer pre-built integrations that simplify the process but may lack customization options and scalability.
• Connect Google My Business to Looker with Improvado: This method streamlines the entire process by providing a scalable and customizable solution that extracts, transforms, and loads data from Google My Business to Looker efficiently and accurately. Using Improvado's advanced data extraction and load capabilities, you can centralize and visualize Google My Business data in Looker with ease.

Improvado is the best solution for connecting Google My Business to Looker for several reasons:

• Scalability: Improvado is designed to handle large volumes of data, making it suitable for enterprises with extensive marketing and sales data to analyze.
• Customization: The platform offers a high level of customization, allowing you to tailor the integration to meet your specific business needs. This includes access to a wide variety of metrics and dimensions that can be automatically extracted from Google My Business.
• Centralization: Improvado centralizes all your marketing and sales data, eliminating the need for multiple tools and integrations. This simplifies data management and enhances data quality.
• Customer support: Improvado is known for its high-quality customer support, ensuring that your data integration process runs smoothly and any issues are resolved promptly.

In summary, connecting Google My Business and Looker is an essential step for enterprises looking to leverage their online presence data effectively. With Improvado, you can enjoy the benefits of a scalable, customizable, and centralized solution that simplifies the entire data integration process. Additionally, the platform's high-quality customer support ensures that your data pipeline remains seamless and efficient. To learn more about how Improvado can help you connect Google My Business to Looker, book a call with one of our experts today.