Connect Google Ecommerce to Metabase with Zero API Maintenance

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What is Google Ecommerce?

Google Ecommerce is a valuable tool for large enterprises, allowing them to track and analyze their online sales and transactions. By leveraging this platform, businesses can gain insights into customer behavior, product performance, and revenue generation, ultimately leading to more informed decision-making and improved marketing strategies.

What is Metabase?

Metabase is an open-source business intelligence and data visualization platform, designed to help enterprises uncover insights from their data. With its user-friendly interface and powerful visualization capabilities, Metabase enables organizations to create customized dashboards and reports, fostering data-driven decision-making across departments.

Connecting Google Ecommerce to Metabase

Connecting Google Ecommerce to Metabase can be achieved through various methods, such as:

  • Using a third-party data connector for Metabase Google Ecommerce, which can handle data extraction and load, simplifying the process.
  • Building a custom integration between the two platforms, which may require in-depth technical knowledge and resources.
  • Exporting data from Google Ecommerce and importing it into Metabase manually, which may be time-consuming and prone to errors.
  • Utilizing a data pipeline solution like Improvado, which streamlines the process by automating data extraction, transformation, and visualization, making it easier to connect Google Ecommerce to Metabase.

Choosing Improvado over other methods can save time, resources, and effort while ensuring accurate and up-to-date data for visualization and analysis. With its advanced data extraction and load capabilities, Improvado simplifies the process of connecting Google Ecommerce and Metabase, allowing businesses to focus on analyzing their data and making informed decisions.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ecommerce to Metabase with Improvado

Improvado is the ideal solution for connecting Google Ecommerce to Metabase, as it provides numerous benefits, such as:

  • Efficient data extraction, transformation, and normalization, ensuring accurate and consistent data across all platforms.
  • Customizable dashboards and reports, enabling businesses to visualize Google Ecommerce data in Metabase according to their specific needs.
  • Wide range of metrics and dimensions available for extraction, as outlined in their data dictionary.
  • High-quality customer support, ensuring a seamless integration process and ongoing assistance.
  • Scalability and flexibility, catering to the growing needs of large enterprises.

By choosing Improvado, businesses can unlock the full potential of their Google Ecommerce data, visualizing it in Metabase and driving data-driven decision-making.

Summary of connection Google Ecommerce to Metabase

In summary, connecting Google Ecommerce to Metabase can help large enterprises uncover valuable insights from their online sales and transactions. Improvado offers a scalable, customizable solution that streamlines the entire data pipeline process, from extraction to visualization. With its ability to process large volumes of data and centralize marketing and sales data, Improvado enables businesses to make more informed decisions and optimize their marketing strategies. To explore how Improvado can benefit your organization, book a call with one of their experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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