Connect Google DV360 (Google Display & Video 360) to Power BI to Make Data-Driven Decisions

Google Display & Video 360 (Google DV360) is a comprehensive advertising platform that unifies media planning, buying, and measurement. It enables large enterprises to efficiently manage their ad campaigns, access premium inventory, and leverage advanced targeting capabilities. By using Google DV360, companies can optimize their marketing efforts, reduce wasted ad spend, and gain valuable insights into their target audience's behavior.

Power BI is a powerful business intelligence and data visualization tool used by enterprises to analyze and present their data. With its user-friendly interface, Power BI allows users to create customized dashboards and reports, providing real-time insights and helping businesses make informed decisions. By utilizing Power BI, companies can harness the power of their data, uncover trends, and drive strategic growth.

Connecting Google DV360 to Power BI can be achieved through the following steps:

• Export data from Google DV360: Begin by exporting your Google DV360 data in a CSV format. This can be done through the platform's reporting interface or by using the Google DV360 API.
• Import data into Power BI: Once your Google DV360 data is in a CSV format, you can import it into Power BI using the "Get Data" option. This will enable you to create a new dataset in Power BI based on the imported Google DV360 data.
• Prepare and transform data: After importing the Google DV360 data, you may need to clean, format, and transform the data to ensure it's ready for analysis in Power BI. Power BI's Power Query Editor offers various data manipulation tools to help you with this process.
• Create relationships: If you have multiple datasets or tables in Power BI, you may need to create relationships between them to enable accurate and meaningful analysis. By using Power BI's "Manage Relationships" feature, you can easily create and configure these relationships.
• Visualize and analyze data: With your Google DV360 data now in Power BI, you can create custom visualizations, reports, and dashboards. Power BI offers a wide variety of visualization options and built-in templates to help you get started.
• Alternatively, you can use Improvado, a marketing analytics platform, to simplify the process of connecting Google DV360 to Power BI. Improvado offers data extraction and loading capabilities, making it easy to import your Google DV360 data into Power BI without the need for manual exports.

Improvado is the best solution for connecting Google DV360 to Power BI for several reasons:

• Automated data extraction: Improvado's platform automates the process of extracting data from Google DV360, eliminating the need for manual exports and API calls.
• Data transformation and normalization: Improvado handles data transformation and normalization, ensuring your Google DV360 data is ready for analysis in Power BI.
• Pre-built Power BI connector: Improvado offers a pre-built Power BI connector that allows for seamless integration between Google DV360 and Power BI, making it easy to visualize and analyze your marketing data.
• Customizable solution: Improvado is highly customizable, allowing you to tailor the platform to your specific needs and requirements.
• Expert support: Improvado provides high-quality customer support, ensuring you have the assistance you need when connecting Google DV360 to Power BI.

In summary, connecting Google DV360 to Power BI can be a complex process involving data export, import, transformation, and visualization. However, by using Improvado, you can streamline this process and benefit from a scalable, customizable solution that offers high-quality customer support. Improvado's ability to process large volumes of data and centralize marketing and sales data enables businesses to make better-informed decisions and drive growth. To learn more about how Improvado can help you connect Google DV360 to Power BI, book a call with one of their experts today.