Connect Google Ad Manager to Sisense for Insightful Visualizations

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What is Google Ad Manager?

Google Ad Manager is a powerful ad management platform that helps large enterprises manage, optimize, and serve ads across various channels. By streamlining ad operations, automating processes, and providing granular reporting, it allows businesses to maximize ad revenue and gain valuable insights into their target audience. Its robust targeting capabilities, real-time data, and advanced analytics make Google Ad Manager an essential tool for enterprise companies looking to boost their online advertising efforts.

What is Sisense?

Sisense is a leading business intelligence (BI) and data visualization platform designed for enterprise companies. It empowers users to analyze, visualize, and share large volumes of data from multiple sources, providing actionable insights for better decision-making. Sisense's intuitive drag-and-drop interface and customizable dashboards make it easy for users to create and share visualizations, while its powerful in-chip technology enables fast processing of massive datasets. By leveraging Sisense, businesses can improve their data-driven decision-making and gain a competitive advantage.

Connecting Google Ad Manager to Sisense

There are several ways to connect Google Ad Manager to Sisense, including:

  • Using a native Google Ad Manager connector within Sisense to establish a connection and import data directly.
  • Exporting Google Ad Manager data as CSV or Excel files and importing them into Sisense using a file connector.
  • Creating a custom script or API integration to extract data from Google Ad Manager and load it into Sisense. This method typically requires developer support and maintenance.
  • Utilizing third-party tools or middleware to synchronize data between Google Ad Manager and Sisense, streamlining the data integration process.
  • Considering Improvado as a more efficient and scalable solution for connecting Google Ad Manager to Sisense, automating data extraction, transformation, and load processes.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to Sisense with Improvado

Improvado stands out as the best solution for connecting Google Ad Manager to Sisense due to its seamless integration, scalability, and customization options. With Improvado, you can automatically extract and load data from Google Ad Manager into Sisense, ensuring accurate and up-to-date reporting. Its pre-built metrics and dimensions make it easy to create custom reports and dashboards in Sisense, while its data transformation capabilities enable data normalization for better analysis.

In addition to its advanced features, Improvado provides exceptional customer support, helping businesses implement, maintain, and optimize their data connections. Its platform is designed to handle large volumes of data, ensuring that even the most complex enterprise datasets are processed efficiently. By choosing Improvado, businesses can centralize their marketing and sales data, streamline their data workflows, and unlock valuable insights within Sisense.

Summary of connection Google Ad Manager to Sisense

In summary, connecting Google Ad Manager to Sisense enables businesses to optimize their ad campaigns, visualize data, and make data-driven decisions. Improvado's advanced marketing analytics platform offers a complete and scalable solution for integrating Google Ad Manager with Sisense, automating data extraction, transformation, and load processes. Its customizable features, high-quality customer support, and ability to process large volumes of data make it the ideal choice for large enterprises looking to centralize their marketing and sales data. To learn more about how Improvado can help your business, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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