Connect Google Ad Manager to Domo Automatically

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What is Google Ad Manager?

Google Ad Manager is a powerful ad management platform designed for large enterprises to streamline their digital advertising campaigns. It provides centralized control over ad serving, sales, and revenue across multiple channels, enabling businesses to maximize their revenue and optimize ad performance. By leveraging Google Ad Manager's advanced targeting capabilities, companies can deliver personalized, relevant ads to their users, improving ad engagement and ultimately driving revenue growth.

What is Domo?

Domo is a cutting-edge business intelligence (BI) and data visualization platform designed for enterprise companies. It empowers organizations to make data-driven decisions by providing real-time insights and visualizations from various data sources, all in one centralized location. Domo's intuitive interface and customizable dashboards make it easy for decision-makers to access and analyze data, identify trends, and monitor key performance indicators (KPIs). By harnessing the power of Domo, enterprises can gain a competitive advantage and drive better business outcomes.

Connecting Google Ad Manager to Domo

Connecting Google Ad Manager to Domo can be achieved in several ways:

  • Using a pre-built connector available within the Domo platform.
  • Building a custom connector using Domo's Developer Platform.
  • Utilizing a third-party data connector for Domo Google Ad Manager.
  • Manually exporting data from Google Ad Manager and importing it into Domo.
  • Using a tool like Improvado that simplifies the entire process by providing an automated, scalable, and customizable solution to extract and load data from Google Ad Manager to Domo.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to Domo with Improvado

Improvado is the best solution for connecting Google Ad Manager to Domo because it offers a seamless, automated, and scalable way to extract, transform, and load data from Google Ad Manager into Domo. This eliminates the need for manual processes, custom development, or third-party connectors. With Improvado, organizations can access a wide range of metrics and dimensions from Google Ad Manager, empowering them to make informed decisions based on comprehensive data.

Improvado's platform also provides advanced data transformation and normalization capabilities, ensuring that data from Google Ad Manager is accurately represented in Domo. This allows for streamlined data analysis and visualization, enabling enterprises to gain valuable insights and drive better business outcomes.

In addition, Improvado offers exceptional customer support, working closely with clients to ensure their unique data needs are met. This level of customization and support makes Improvado the ideal solution for connecting Google Ad Manager to Domo.

Summary of connection Google Ad Manager to Domo

In summary, connecting Google Ad Manager and Domo is an essential step for enterprises seeking to make data-driven decisions on their digital advertising campaigns. Improvado simplifies this process, offering a scalable, customizable, and automated solution for extracting, transforming, and loading data from Google Ad Manager to Domo. With Improvado, organizations can process large volumes of data, centralize their marketing and sales data, and benefit from high-quality customer support. To learn more about how Improvado can help your organization, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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