Connect Emarsys to Grafana to Eliminate Human Error

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What is Emarsys?

Emarsys is a powerful marketing automation platform designed for large enterprises to streamline their customer engagement efforts. This cloud-based solution offers advanced personalization, segmentation, and predictive analytics capabilities, allowing businesses to create targeted and relevant marketing campaigns. By leveraging Emarsys, companies can improve customer loyalty, drive revenue growth, and optimize marketing ROI.

What is Grafana?

Grafana is a popular open-source analytics and visualization platform that helps enterprises to monitor, analyze, and visualize their data more effectively. With its intuitive interface and extensive library of visualization options, Grafana enables users to create comprehensive, customizable dashboards that provide insights into key performance metrics. Large enterprises benefit from Grafana's scalability and support for a wide range of data sources, empowering them to make data-driven decisions and optimize their operations.

Connecting Emarsys to Grafana

Connecting Emarsys to Grafana can be achieved in several ways:

  • Using Emarsys' built-in APIs to extract data and then importing it into Grafana
  • Developing a custom Emarsys Grafana connector to pull data directly into Grafana
  • Leveraging a third-party data connector for Grafana, such as a Grafana Emarsys connector, to automate the data extraction and import process
  • Utilizing a cloud-based integration platform as a service (iPaaS) solution to establish a connection between Emarsys and Grafana, enabling seamless data synchronization and visualization
  • Employing Improvado as an all-in-one marketing analytics solution to extract and load data from Emarsys to Grafana, providing a more efficient and scalable approach compared to other methods

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Emarsys to Grafana with Improvado

Improvado is the ideal solution for connecting Emarsys to Grafana due to its robust data extraction, transformation, and visualization capabilities. By using Improvado, enterprises can eliminate the need for complex custom connectors or manual data imports, saving time and effort. Additionally, Improvado offers a comprehensive data dictionary with a wide range of metrics and dimensions that can be automatically extracted from Emarsys, enabling users to create more insightful and actionable dashboards in Grafana. Furthermore, Improvado's platform is designed to handle large volumes of data, ensuring that even the most complex and demanding marketing analytics requirements can be met.

Summary of connection Emarsys to Grafana

In summary, connecting Emarsys to Grafana using Improvado offers numerous advantages for large enterprises seeking to unlock the full potential of their marketing data. Not only does Improvado provide a scalable, customizable solution that can process large volumes of data, but it also centralizes marketing and sales data for more efficient analysis and decision-making. Moreover, Improvado's high-quality customer support ensures that any issues or questions can be quickly resolved, allowing businesses to focus on driving growth and success. To learn more about how Improvado can help your organization connect Emarsys to Grafana, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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