Cloud Elements vs. Dell Boomi - An Accurate Comparison of Marketing Analytics Tools

Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

Cloud Elements

Cloud Elements is an API integration platform. As one of the only virtualized API integration platforms, it enables a one-to-many integration format as well as canonical data models for basic functions. Amongst its most commendable features includes over 200 integrations. These integrations allow advanced features such as search capabilities, unified error handling, normalized authentication, and many more. As such, using Cloud Elements, you have the ability to construct and build the most suitable platform for you.

Dell Boomi

Boomi, acquired by Dell in 2010, is a full-featured iPaaS platform that provides a low-code user interface for the integration of data sources, workflows, applications, and more in the cloud and on-premises. The platform also offers API management, data preparation, and master data management services for medium and large enterprises.

Features comparison

Approach

Marketing sources

Builds New APIs for Customers on Request

Create custom metrics and reports you need for existing connectors

Change configurations after the first setup

Ability to integrate Business Data

How often data sync

Connects to data warehouses? Data lakes?

Data normalization framework

Doesn't require tech resources from your side to maintain the database

Predictable pricing that scales

Professional Services Available for What You Don’t Have In House

Support SLA

Improvado

Enterprise-wide data platform

300+ data sources

Yes

Create custom metrics and reports you need for existing connectors

Yes

How often data sync

Yes / Yes

Data normalization framework

Doesn't require tech resources from your side to maintain the database

Yes

Yes | Enterprise SLA

Cloud Elements

API Integration Platform

180 sources, specialize on SAP integration

No / No

Available

Dell Boomi

Application integration, workflow automation

Yes

Yes / Yes

Available

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

Cloud Elements

Cloud Elements provides connectors (“elements”) that support over 180 data sources and destination applications.

Dell Boomi

Boomi natively supports connectors for over 1000 unique endpoints, including cloud and on-premises applications, like NetSuite, SAP, Salesforce, etc. The platform categorizes these connectors into application connectors, event-driven connectors, and technology connectors. Boomi also allows developers to create custom connectors through its Java-based SDK.

Transformations

Cloud Elements

Dell Boomi

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

Cloud Elements

Cloud Elements provides customer support via email, phone, support tickets, and its help center. However, only customers at the highest tier (the Double Black plan) can get access to phone support.

Dell Boomi

Boomi provides email support for all its customers. However, users on its premier plans get access to live chat and phone support. The platform also provides a comprehensive help site loaded with information about the company’s products and services. Additionally, customers have access to peer-to-peer support through the company’s user forums.