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News & trends from industry experts
Looker vs. Tableau: A comparison of top business analytics tools to help you find the right data visualization software for your data and business needs.
Explore the nuances of discrete vs. continuous data in digital marketing. Discover their impact on marketing strategies. Visit us at improvado.io.
Dive into the comprehensive guide on eCommerce conversion rate optimization (CRO). Learn actionable steps to transform your online store and boost sales.
Unveil the pivotal Google Ads metrics crucial for campaign success. Dive deep into their significance and strategies to harness them effectively.
Discover what marketing data lakes are, how they differ from data warehouses, and their key benefits. Dive into the world of data storage and analysis.
Delve into the world of partner marketing. Understand its importance, benefits, and key elements that drive successful marketing collaborations.
Unlock the potential of Pinterest for unparalleled blog traffic in 2023. Explore best practices, actionable tips, and analytics for sustained success.
A comprehensive guide describing the world of SEO analytics, from its definition to significance, and how to harness its power for optimum performance.
Explore the significance of setting up a data analytics framework for large enterprises. Dive deep into components, types of analytics, and tool selection.
Explore the importance of ethical considerations in data analysis, from ownership and transparency to algorithmic fairness.
Addressing common challenges in big data analytics privacy. Insights on policy violations, breaches, compliance, and effective solutions for enterprises.
Unlock the power of customer journey analytics for a deeper understanding of consumer behavior. Enhance the customer experience and drive growth.
Uncover the secrets to creating an impactful customer journey map. Dive into its significance and learn a step-by-step approach to crafting one effectively.
Explore the pivotal B2C marketing trends shaping the industry. Discover how analytics empowers brands to stay ahead and resonate with modern consumers.
Unlock the power of key marketing activities for business growth. Discover how they drive sales, build loyalty, and shape enterprise futures.
Explore the world of multivariate testing in marketing. Learn how to utilize multivariate tests, differences from A/B testing, and more.
Learn about PII data compliance, its regulations and importance. This article covers everything needed to ensure proper handling of PII data.
Explore the critical metrics of Customer Acquisition Cost (CAC) and how it contrasts with LTV and CPA. Learn how to calculate and optimize CAC.
What is data fabric? Learn the difference between data fabric and data mesh, and discover how to implement data fabric for robust data management.
Explore what a marketing center of excellence is, the benefits it brings, how to implement it, and tips to determine if your organization needs one.
Explore the world of integrated marketing communications (IMC). Understand its importance, key features, and how it shapes modern marketing.
This is a complete guide to international marketing. Explore the 2023 international marketing trends, mistakes to avoid, and best practices to succeed.
Explore the differences and similarities between B2B and B2C content marketing. Learn about best practices, audience engagement, and more.
Explore B2B content marketing strategies, understand its differences from B2C, and learn effective planning, creation, and promotion techniques
Explore best practices and challenges in launching new marketing campaigns. Understand planning, building, monitoring, and evaluating for success.
Discover the essentials of campaign analytics, types of campaigns, and the key strategies to analyze and optimize marketing campaigns for successful outcomes.
Uncover the modern approach to marketing project management, its phases, and how it ensures efficiency and effectiveness in executing campaigns.
Explore Customer Lifetime Value (CLV), its differences from LTV, importance in marketing, and how analytics simplify its calculation.
Discover how to calculate and improve LTV (Lifetime Value) for SaaS companies with our guide. Optimize your marketing strategies and boost profitability.
This is a complete guide to marketing KPI tracking: methods, strategies, and best practices to track and analyze KPIs for your organization's growth.
Discover the importance of marketing KPIs, their impact on decision-making, and how marketing analytics platforms drive success in marketing campaigns.
Explore the essential guide to customer journey mapping. Learn what it is, see examples, discover the steps and touchpoints.
Explore the guide to market analysis, covering its definition, methods, and practical application. Learn how to perform and present market analysis.
Explore the essentials of writing a marketing plan, including a step-by-step guide, differences between related concepts, and various types of plans.
Explore the various types of marketing campaigns, their components, and what role analytics plays in shaping successful campaigns.
Explore effective B2B marketing reporting strategies with this guide. Learn about ROI, performance evaluation, and utilizing data effectively.
Navigate market research for strategic decisions. Define objectives, target audience, collect data, analyze insights, and drive growth.
Boost your business with effective market research. Discover key steps, benefits, and research types for informed decision-making.
Learn how to build a successful B2B marketing strategy in 2023. Discover effective steps and data-driven insights, to drive substantial growth.
Discover effective strategies to stay informed about the latest B2B marketing trends in 2023. Unveil the top digital marketing trends for the B2B landscape.
Master brand guidelines for marketing success: unify message, style, and consistency across channels for strong brand identity.
Discover key brand metrics for measuring brand value. Learn brand value vs. equity and how to use KPIs like NPS and CLV for marketing strategizing.
Explore how brand marketing strategically crafts identities, fosters customer loyalty, and lays the foundation for long-term growth in large enterprises.
Uncover the significance of customer-driven marketing and its impact on customer experience, retention, and data-driven decisions.
Learn how to develop a successful marketing budget tailored to your business needs. Track your budget effectively to optimize your marketing efforts
Discover essential factors to consider when developing a marketing budget. Learn about the 70/20/10 rule, and strategies for accurate budget tracking.
Discover the groundbreaking trends and innovations in marketing technology as of 2023. Empower your enterprise with insights from Improvado.
Explore MarTech: the powerful blend of marketing & tech, revolutionizing the industry. Learn its significance, benefits & challenges.
Discover the power of performance marketing for large enterprises. Learn how to measure success, optimize strategies, and drive tangible growth.
Learn how marketing calendars streamline collaboration, boost efficiency, and drive data-driven decisions for marketing success.
Discover the power of strategic marketing in driving enterprise growth. Our guide reveals valuable insights and strategic marketing best practices.