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What is Apple Search Ads?

Apple Search Ads is a powerful advertising platform that allows enterprise companies to target and engage customers on the App Store. By bidding on keywords related to their apps, businesses can drive app installs and increase app visibility. With Apple Search Ads, companies can optimize their campaigns, using data on user behavior and preferences to reach the right audience and maximize ROI.

What is Power BI?

Power BI is a suite of business analytics tools designed for enterprise companies to easily visualize and share insights from their data. Power BI allows users to connect to a wide range of data sources, create interactive dashboards, and generate reports that provide valuable insights for data-driven decision-making. With its intuitive interface and powerful features, Power BI enables organizations to turn raw data into actionable information and drive better business outcomes.

Connecting Apple Search Ads to Power BI

Connecting Apple Search Ads to Power BI can be done in several ways:

  • Using Power BI's built-in data connectors, which may require additional configuration to properly import and visualize Apple Search Ads data.
  • Exporting data from Apple Search Ads manually in CSV format, then importing it into Power BI for further analysis. This method can be time-consuming and may require regular updates to maintain data accuracy.
  • Developing custom scripts or API integrations to sync Apple Search Ads data with Power BI. This option requires technical expertise and may not be suitable for all organizations.
  • Utilizing a specialized data connector like Improvado that automates the process of extracting and loading data from Apple Search Ads to Power BI. This solution simplifies the connection process, allowing users to focus on data analysis and visualization without worrying about complex data integration tasks.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Apple Search Ads to Power BI with Improvado

Improvado is the best solution for connecting Apple Search Ads to Power BI, providing a seamless and efficient data integration experience. With Improvado, users can easily access a wide range of metrics and dimensions from Apple Search Ads, enabling detailed analysis and informed decision-making. The platform covers the entire data pipeline, from extraction and transformation to normalization and visualization, ensuring data accuracy and reliability.

Improvado’s solution is highly customizable, allowing users to tailor the data integration process to their specific needs and requirements. Additionally, the platform is built to handle large volumes of data, making it suitable for enterprise-level organizations. Improvado also offers exceptional customer support, ensuring that users can navigate the data integration process with ease and confidence.

Summary of connection Apple Search Ads to Power BI

In summary, connecting Apple Search Ads and Power BI can unlock valuable insights for enterprise organizations. By using Improvado's data connector, companies can centralize their marketing and sales data, enabling them to make more informed decisions and optimize their advertising efforts. With its scalability, customization options, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal solution for integrating Apple Search Ads with Power BI. To learn more about how Improvado can streamline your data integration process, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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