Connect Amazon DSP to GoodData for Unbiased Marketing Insights

Amazon DSP is a demand-side platform that allows enterprises to efficiently buy display and video ads across a vast network of websites, apps, and streaming devices. By utilizing Amazon's extensive data and advanced targeting capabilities, companies can reach a wider audience, streamline their media buying process, and optimize their ad campaigns for better performance. Amazon DSP offers real-time reporting and analytics, enabling enterprises to make data-driven decisions and achieve their marketing goals.

GoodData is a leading business intelligence and data analytics platform that enables enterprises to turn data into actionable insights. With robust data integration, visualization, and reporting capabilities, GoodData helps enterprises make better decisions by providing a comprehensive view of their business performance. By leveraging GoodData's scalable and secure cloud-based infrastructure, companies can quickly and easily access, analyze, and share large volumes of data, improving collaboration and driving operational efficiency.

Connecting Amazon DSP to GoodData can be achieved through the following steps:

• Export data from Amazon DSP: Amazon DSP provides an API that allows you to access and export your advertising data.
• Data transformation: Before importing your Amazon DSP data into GoodData, you may need to transform the data into a format that GoodData can understand. This may involve cleaning, aggregating, or modifying the data to match GoodData's schema.
• Data import to GoodData: Once your Amazon DSP data is in the correct format, you can import it into GoodData using their API or data import tools.
• Building visualizations: With your Amazon DSP data now in GoodData, you can create custom dashboards and visualizations to analyze and track your ad campaigns' performance.
• Maintaining the connection: To keep your Amazon DSP and GoodData integration up to date, you'll need to regularly export, transform, and import your Amazon DSP data. This can be time-consuming and require ongoing maintenance.
• Using Improvado: Instead of manually connecting Amazon DSP to GoodData, you can leverage the power of Improvado, an advanced marketing analytics platform that automates the entire data pipeline, from data extraction to visualization.

Improvado is the best solution for connecting Amazon DSP to GoodData for several reasons:

• Automated data extraction: Improvado can automatically extract a wide range of metrics and dimensions from Amazon DSP, eliminating the need for manual data exports and API calls.
• Seamless data transformation: Improvado's platform takes care of all necessary data transformations, ensuring your Amazon DSP data is ready for import into GoodData.
• Simple data import: With Improvado, you can easily import your Amazon DSP data into GoodData without the need for manual uploads or API calls. This streamlined process saves you time and effort.
• Customization: Improvado offers a high level of customization, allowing you to tailor your Amazon DSP and GoodData integration to meet your specific needs.
• Scalability: Improvado's platform is built to handle large volumes of data, making it an ideal solution for large enterprises with complex marketing data needs.

In summary, connecting Amazon DSP and GoodData can provide valuable insights to drive your marketing initiatives. However, the process of connecting these platforms can be complex, time-consuming, and require ongoing maintenance. Improvado offers an advanced marketing analytics solution that simplifies the integration process, ensuring seamless data extraction, transformation, and import between Amazon DSP and GoodData. With Improvado's scalable, customizable, and easy-to-use platform, you can centralize your marketing and sales data and unlock powerful insights with just a few clicks. To learn more about Improvado, book a call with one of our experts today.