Connect Amazon Ads to Grafana to Streamline Marketing Analytics

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What is Amazon Ads?

Amazon Ads is a powerful advertising platform that allows businesses to promote their products and services across the Amazon ecosystem. Enterprise companies can benefit from using Amazon Ads to increase their visibility, drive traffic to their websites, and ultimately, boost sales and revenue. By leveraging Amazon Ads' advanced targeting and optimization features, large enterprises can create highly effective marketing campaigns that reach their target audience and maximize ROI.

What is Grafana?

Grafana is an open-source data visualization and monitoring platform that enables businesses to create powerful and customizable dashboards. Enterprise companies benefit from using Grafana to gain insights into their data and make data-driven decisions. Grafana provides a wide variety of visualization options, allowing users to explore and analyze complex data sets in real-time. By connecting various data sources, Grafana can help enterprises monitor and track key performance indicators (KPIs) and gain a comprehensive understanding of their business operations.

Connecting Amazon Ads to Grafana

Connecting Amazon Ads to Grafana can be achieved through several methods:

  • Using a pre-built connector: Some connectors, such as the Amazon Ads Grafana connector, are designed specifically to integrate Amazon Ads data into Grafana. These connectors simplify the process of importing data from Amazon Ads to Grafana and provide pre-configured visualizations.
  • Building a custom connector: If a pre-built connector isn't available or doesn't meet your needs, you can create a custom data connector for Grafana Amazon Ads. This method requires programming knowledge and may take more time and resources to develop.
  • API integration: Alternatively, you can use APIs to extract data from Amazon Ads and import it into Grafana. This method requires a deeper understanding of both Amazon Ads and Grafana APIs, as well as the ability to write custom scripts to sync Amazon Ads with Grafana.
  • Using Improvado: For a more efficient and seamless solution, consider using Improvado to connect Amazon Ads to Grafana. Improvado offers a comprehensive data pipeline that handles data extraction, transformation, normalization, and visualization, making it the ideal choice for connecting Amazon Ads and Grafana.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Ads to Grafana with Improvado

Improvado is the best solution for connecting Amazon Ads to Grafana due to its advanced capabilities and robust features. Improvado simplifies the process of importing data from Amazon Ads to Grafana by providing a complete data pipeline, handling everything from extraction to visualization. With Improvado, you can access a wide range of metrics and dimensions from Amazon Ads and create custom visualizations tailored to your business needs.

Additionally, Improvado's platform is designed to scale with your business, ensuring that your data pipeline can handle growing volumes of data. The platform also offers customization options, allowing you to tailor the solution to your specific requirements. Furthermore, Improvado's dedicated customer support team is always available to help you with any questions or issues that may arise.

Summary of connection Amazon Ads to Grafana

In summary, connecting Amazon Ads and Grafana can provide valuable insights into your marketing efforts and help drive data-driven decision-making. Improvado offers the most efficient and seamless solution for integrating these two platforms, with benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data using Improvado, you can gain a comprehensive understanding of your business operations and make informed decisions to optimize your marketing strategies. To learn more about Improvado's solution, book a call with an expert today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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