AgencyAnalytics vs. Whatagraph - An Accurate Comparison of Marketing Analytics Tools

Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

AgencyAnalytics

AgencyAnalytics is a reporting platform that helps marketing agencies to monitor all their clients’ marketing campaigns in one central place. It helps them to generate reports and dashboards for social analytics, third-party integrations, and SEO auditing.
Its key features include automated reporting, dashboard management, and custom dashboards that allow companies to present data through a variety of charts and statistic widgets. It also has a variety of SEO tools and its rank tracker tool helps businesses to monitor site performance where users can choose to view data from specific locations or to view their global data.
AgencyAnalytics has over 60 integrations with a variety of other tools and platforms.

Whatagraph

Whatagraph is a cloud-based service focused on helping businesses generate and automate marketing reports from multiple data sources. Its core strength lies in its visual capabilities. The platform allows users to style reports using brand colors, logos, etc., and also allows generated reports to be delivered automatically with a predefined frequency.

Features comparison

Approach

Marketing sources

Builds New APIs for Customers on Request

Create custom metrics and reports you need for existing connectors

Change configurations after the first setup

Ability to integrate Business Data

How often data sync

Connects to data warehouses? Data lakes?

Data normalization framework

Doesn't require tech resources from your side to maintain the database

Predictable pricing that scales

Professional Services Available for What You Don’t Have In House

Support SLA

Improvado

Enterprise-wide data platform

300+ data sources

Yes

Create custom metrics and reports you need for existing connectors

Yes

How often data sync

Yes / Yes

Data normalization framework

Doesn't require tech resources from your side to maintain the database

Yes

Yes | Enterprise SLA

AgencyAnalytics

An all-in-one SEO reporting software for marketing agencies

60 sources

No / No

Subscription starts from 49$ per month

Whatagraph

Over 30 data sources

Yes / Yes

Pricing starts at $119.00 based on usage, per month

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

AgencyAnalytics

AgencyAnalytics integrates with 65 data sources in various categories, including SEO, social, eCommerce, call tracking, PPC, and more, to help marketers automate their reporting.

Whatagraph

Whatagraph currently provides connectors for over 30 data sources. Some of its supported integrations include Google Analytics, Facebook Ads, SEMRush, CallTrackingMetrics, and more. The platform also allows users to import custom data through Google Sheets and public API integrations.

Transformations

AgencyAnalytics

Whatagraph

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

AgencyAnalytics

AgencyAnalytics offers support via a chat medium on the website. They claim to typically reply in 10 minutes but will sometimes require a customer’s email. The platform provides resources in the form of a knowledge base and a blog.

Whatagraph

Whatagraph provides customer support primarily via their support phone number and email address. There’s comprehensive documentation available through the platform’s knowledge base and blog.