AgencyAnalytics vs. DashThis - An Accurate Comparison of Marketing Analytics Tools

Comparison

Improvado

Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

AgencyAnalytics

AgencyAnalytics is a reporting platform that helps marketing agencies to monitor all their clients’ marketing campaigns in one central place. It helps them to generate reports and dashboards for social analytics, third-party integrations, and SEO auditing.
Its key features include automated reporting, dashboard management, and custom dashboards that allow companies to present data through a variety of charts and statistic widgets. It also has a variety of SEO tools and its rank tracker tool helps businesses to monitor site performance where users can choose to view data from specific locations or to view their global data.
AgencyAnalytics has over 60 integrations with a variety of other tools and platforms.

DashThis

Dashthis is an automated marketing reporting tool that allows businesses to create reports quickly and efficiently. By automating marketing reports, it saves marketers a lot of time and they're able to get valuable insights from their marketing data in a fraction of the time compared to other tools. This means that marketers can stop wasting time looking for data and instead spend their time to make decisions based on their data.
And when it comes to data, it features integrations with over 34 marketing platforms where marketers can get their data from.
It's used by digital marketing agencies, various SMBs, as well as several internationally recognized brands.

Features comparison

Approach

Marketing sources

Builds New APIs for Customers on Request

Create custom metrics and reports you need for existing connectors

Change configurations after the first setup

Ability to integrate Business Data

How often data sync

Connects to data warehouses? Data lakes?

Data normalization framework

Doesn't require tech resources from your side to maintain the database

Predictable pricing that scales

Professional Services Available for What You Don’t Have In House

Support SLA

Improvado

Enterprise-wide data platform

300+ data sources

Yes

Create custom metrics and reports you need for existing connectors

Yes

How often data sync

Yes / Yes

Data normalization framework

Doesn't require tech resources from your side to maintain the database

Yes

Yes | Enterprise SLA

AgencyAnalytics

An all-in-one SEO reporting software for marketing agencies

60 sources

No / No

Subscription starts from 49$ per month

DashThis

Marketing Reporting Dashboards For Analytics

100 integrations

No / No

Pricing starts at $33.00 per month

Connectors: Data sources and destinations

Improvado

Improvado streamlines data from 300+ marketing data sources. Such a range of data sources allows for in-depth cross-channel marketing analytics. With data from different channels on a single dashboard, you can build detailed marketing reports and track metrics like ROAS, CPL, CPA, ROMI, ROI, and many other custom indicators. Users get a single source of truth for all their marketing channels, along with a holistic view of their prospects’ devices, age, gender, preferred channels, and more.

AgencyAnalytics

AgencyAnalytics integrates with 65 data sources in various categories, including SEO, social, eCommerce, call tracking, PPC, and more, to help marketers automate their reporting.

DashThis

DashThis provides 38 connectors for different marketing data sources, including email, SEO, analytics, and social media platforms. The platform also allows users to integrate any unlisted data source using its Google Sheets integration or CSV file tool.

Transformations

AgencyAnalytics

DashThis

Support, documentation, and training

Improvado

Improvado’s data dictionary provides a complete overview of all marketing reports across different providers. The dictionary describes metrics, properties, dimensions, and more. Besides, Improvado provides an extensive library of dashboards and explains how to adjust them for your exact use case. If users can’t find the required information in Improvado’s documentation, they always have a dedicated support manager who will answer all their questions. Finally, companies that don’t have enough resources for adjusting dashboards and dealing with data operations can use Improvados’ Professional Services package to augment their in-house team with experienced offsite marketing experts.

AgencyAnalytics

AgencyAnalytics offers support via a chat medium on the website. They claim to typically reply in 10 minutes but will sometimes require a customer’s email. The platform provides resources in the form of a knowledge base and a blog.

DashThis

DashThis provides customer support through a contact form on the website. The platform also provides comprehensive documentation via its help center and blog.