Connect Adobe Marketing Cloud to Looker to Get Analysis-Ready Data

Adobe Marketing Cloud is a comprehensive suite of marketing solutions designed for large enterprises. It enables organizations to effectively manage and optimize their marketing campaigns across multiple channels. Adobe Marketing Cloud provides a wide range of tools, including analytics, audience segmentation, personalization, and campaign management. By leveraging these tools, companies can gain valuable insights into customer behavior, streamline marketing efforts, and ultimately drive increased revenue.

Looker is a modern data platform that empowers enterprises to explore, analyze, and share their data in real-time. With its robust data modeling capabilities, Looker enables businesses to create custom data experiences and make data-driven decisions. Companies can benefit from Looker's extensive range of pre-built visualizations, dashboards, and integrations, easily adapting the platform to suit their specific needs. As a result, organizations can efficiently manage their data, make informed decisions, and drive business growth.

Connecting Adobe Marketing Cloud to Looker can be accomplished in several ways, including:

• Manual data export: Export data from Adobe Marketing Cloud and import it into Looker via CSV, JSON, or other file formats. This method can be time-consuming and may require frequent updates to maintain data accuracy.
• Custom API integration: Develop a custom solution to connect Adobe Marketing Cloud and Looker using APIs. This approach requires significant development resources and ongoing maintenance.
• Third-party connectors: Utilize pre-built connectors offered by some data integration platforms, which can simplify the process and reduce the need for custom development.
• Using Improvado: Leverage Improvado's advanced marketing analytics platform to extract and load data from Adobe Marketing Cloud to Looker quickly and efficiently, while also benefiting from powerful data transformation and normalization features.

Improvado is the ideal solution for connecting Adobe Marketing Cloud to Looker, as it offers numerous advantages over other methods. With Improvado, you can automatically extract metrics and dimensions from Adobe Marketing Cloud, ensuring that your data is always up-to-date and accurate. The platform handles data transformation and normalization, simplifying the process of integrating Adobe Marketing Cloud data into Looker for visualization and analysis.

Furthermore, Improvado is built for large enterprises, ensuring that it can handle the high volumes of data associated with such organizations. This scalability is critical for companies with extensive marketing campaigns and large customer bases. Additionally, Improvado offers customization options, allowing businesses to tailor the platform to their unique needs and requirements.

Finally, Improvado provides exceptional customer support, ensuring that any issues encountered during the integration process can be quickly and efficiently resolved. This level of support is invaluable for large enterprises that require seamless integration and ongoing support.

In summary, connecting Adobe Marketing Cloud and Looker is a crucial step for enterprises looking to optimize their marketing efforts and make data-driven decisions. Improvado provides the ideal solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data with Improvado, organizations can unlock valuable insights and drive business growth. To learn more about how Improvado can help you connect Adobe Marketing Cloud to Looker, book a call with one of our experts today.