Connect Adobe Analytics (ex. Omniture) to Domo to Streamline Marketing Analytics

Adobe Analytics (ex. Omniture) is a powerful marketing analytics tool that helps large enterprises track and analyze customer behavior across multiple channels. By leveraging advanced data analysis, Adobe Analytics provides valuable insights into customer preferences and trends, allowing businesses to optimize their marketing strategies and increase revenue. This solution is ideal for organizations looking to gain a competitive edge by making data-driven decisions.

Domo is a leading business intelligence (BI) and data visualization platform that enables enterprises to gain better insights from their data. With its user-friendly interface and powerful data integration capabilities, Domo allows organizations to consolidate, visualize, and analyze data from multiple sources in one place. This helps businesses to make more informed decisions, improve collaboration, and drive better outcomes across their organization.

• Export raw data from Adobe Analytics (ex. Omniture) in a compatible format, such as CSV or JSON.
• Ensure that the exported data includes all the relevant metrics and dimensions required for analysis in Domo.
• Use a data connector for Domo Adobe Analytics (ex. Omniture), such as the built-in Domo data connector, to import data from Adobe Analytics into Domo. This will allow you to sync Adobe Analytics (ex. Omniture) with Domo and visualize Adobe Analytics data within the Domo platform.
• Configure the data connector to authenticate with Adobe Analytics and Domo, specify the data to import, and schedule the data sync.
• Map the Adobe Analytics (ex. Omniture) data to the appropriate fields in Domo, ensuring that the data is properly structured for analysis and visualization.
• Build custom Domo Adobe Analytics (ex. Omniture) dashboards and reports to analyze and visualize the imported data, gaining valuable insights into marketing performance and customer behavior.
• Automate the data import process to keep your Adobe Analytics (ex. Omniture) Domo dashboard up-to-date with the latest marketing data.
• Consider using Improvado as an alternative to other data connectors, as it provides a complete data pipeline solution that simplifies the process of extracting, transforming, and loading data from Adobe Analytics (ex. Omniture) to Domo.

Improvado is the best solution for connecting Adobe Analytics (ex. Omniture) to Domo, as it offers a complete data pipeline that covers data extraction, transformation, normalization, and visualization. With Improvado, you can automatically extract metrics and dimensions from Adobe Analytics using the data dictionary and load the data into Domo for analysis and visualization. Improvado's platform is scalable, customizable, and can handle large volumes of data, making it ideal for enterprises with complex marketing data needs. Additionally, Improvado's dedicated customer support team ensures that any issues are quickly resolved, allowing you to focus on extracting valuable insights from your marketing data.

In summary, connecting Adobe Analytics (ex. Omniture) to Domo is a powerful way for large enterprises to gain insights into their marketing data and make informed decisions. By leveraging Improvado's complete data pipeline solution, organizations can easily extract, transform, and load data from Adobe Analytics to Domo, benefiting from scalability, customization, and high-quality customer support. With the ability to process large volumes of data and centralize marketing and sales data, Improvado is the ideal solution for businesses looking to optimize their marketing strategies. To learn more about how Improvado can help your organization, book a call with one of our experts today.